Google Ads Marketing Agency goals refer to the specific objectives or outcomes that advertisers aim to achieve through their Google Ads campaigns. These goals can vary based on the desired results, such as increasing website traffic, generating leads, boosting sales, or raising brand awareness. Advertisers use different campaign settings, targeting options, and ad formats to align with their specific goals and reach their target audience effectively. The ultimate purpose is to optimize the return on investment (ROI) for the advertising budget spent on the Google Ads platform.With  Google Ads Marketing Agency, advertisers bid on specific keywords that users might enter into Google’s search engine when looking for products or services. Advertisers create text-based ads or display ads, set a budget, and bid on how much they’re willing to pay for each click (CPC) or for a thousand impressions (CPM). The ads then appear above or below the organic search results when someone searches for the chosen keywords.